Welcome.
I’m Valeria, an Industrial Designer with 10+ years of experience working at the intersection of design, product development and people.
Valeria Mariz
Selected Works
A selection of projects developed across industrial and graphic design, footwear, apparel, textiles and accessories.
Selected Works
A selection of projects developed across industrial and graphic design, footwear, apparel, textiles and accessories.
The journey to create a slow-fashion hat brand focused on craftsmanship, natural materials and timeless design.
Barret de Marès
Millinery
The journey to create a slow-fashion hat brand focused on craftsmanship, natural materials and timeless design.
Barret de Marès
Millinery
A limited collection of premium wool hats designed to transform C.F. Monterrey’s identity into a distinctive and collectible fan experience.
Rayados de Monterrey
Customized B2B
A limited collection of premium wool hats designed to transform C.F. Monterrey’s identity into a distinctive and collectible fan experience.
Rayados de Monterrey
Customized B2B
A performance training collection designed to translate André-Pierre Gignac’s identity into a product experience for the Charly brand.
Charly × André-Pierre Gignac
Brand Collab
A performance training collection designed to translate André-Pierre Gignac’s identity into a product experience for the Charly brand.
Charly × André-Pierre Gignac
Brand Collab
A limited-edition anniversary jersey combining football, Mexican design and club heritage to create a collectible piece for Santos Laguna supporters.
Charly x Santos & Pineda-Covalin
Brand Collab
A limited-edition anniversary jersey combining football, Mexican design and club heritage to create a collectible piece for Santos Laguna supporters.
Charly x Santos & Pineda-Covalin
Brand Collab
Services
From research and concept development to production and brand execution, I approach each project as an opportunity to connect ideas with meaningful outcomes.
Services
From research and concept development to production and brand execution, I approach each project as an opportunity to connect ideas with meaningful outcomes.
Graphic & Product Design
Developing functional, thoughtful and market-relevant concepts by combining research, creativity, user needs and technical feasibility.
01
Graphic & Product Design
Developing functional, thoughtful and market-relevant concepts by combining research, creativity, user needs and technical feasibility.
01
Graphic & Product Design
Developing functional, thoughtful and market-relevant concepts by combining research, creativity, user needs and technical feasibility.
01
Product Development
Taking products from initial concepts through design, technical development, prototyping, testing and production readiness.
02
Product Development
Taking products from initial concepts through design, technical development, prototyping, testing and production readiness.
02
Product Development
Taking products from initial concepts through design, technical development, prototyping, testing and production readiness.
02
Collection & Line Building
Creating cohesive product collections by defining product architecture, assortment, key styles and seasonal direction.
03
Collection & Line Building
Creating cohesive product collections by defining product architecture, assortment, key styles and seasonal direction.
03
Collection & Line Building
Creating cohesive product collections by defining product architecture, assortment, key styles and seasonal direction.
03
Research & Trend Analysis
Exploring consumer needs, market trends, materials and cultural insights to inform relevant and forward-thinking design decisions.
04
Research & Trend Analysis
Exploring consumer needs, market trends, materials and cultural insights to inform relevant and forward-thinking design decisions.
04
Research & Trend Analysis
Exploring consumer needs, market trends, materials and cultural insights to inform relevant and forward-thinking design decisions.
04
Material Development
Exploring and developing materials, textiles and construction solutions with a focus on performance, aesthetics, functionality and production feasibility.
05
Material Development
Exploring and developing materials, textiles and construction solutions with a focus on performance, aesthetics, functionality and production feasibility.
05
Material Development
Exploring and developing materials, textiles and construction solutions with a focus on performance, aesthetics, functionality and production feasibility.
05
PLM & Project Management
Structuring product development workflows and implementing PLM methodologies to improve communication, traceability and collaboration across teams.
06
PLM & Project Management
Structuring product development workflows and implementing PLM methodologies to improve communication, traceability and collaboration across teams.
06
PLM & Project Management
Structuring product development workflows and implementing PLM methodologies to improve communication, traceability and collaboration across teams.
06
Merchandising, Brand Storytelling & Licensing
Developing cohesive product stories and assortments that translate brand identity into commercially relevant collections, while managing licensing requirements and ensuring compliance with brand guidelines.
07
Merchandising, Brand Storytelling & Licensing
Developing cohesive product stories and assortments that translate brand identity into commercially relevant collections, while managing licensing requirements and ensuring compliance with brand guidelines.
07
Merchandising, Brand Storytelling & Licensing
Developing cohesive product stories and assortments that translate brand identity into commercially relevant collections, while managing licensing requirements and ensuring compliance with brand guidelines.
07
About Me
About Me
Valeria Mariz
My experience spans the full product journey, from research, concept and design to development, production and market launch, which has given me a broad understanding of how products work, who they serve, how they're made, and how they can create value throughout their lifecycle.
Co-Founder & Creative Director
BARRET DE MARÈS
2022-present
Co-Founder & Creative Director
BARRET DE MARÈS
2022-present
Design & Product Development Manager
Paruno
2021-2022
Design & Product Development Manager
Paruno
2021-2022
Product Manager
Charly
2017-2021
Product Manager
Charly
2017-2021
Research, Concept & Product Development Manager
Pirma
2015-2017
Research, Concept & Product Development Manager
Pirma
2015-2017
3D Designer & Project Assistant
Certa
2014-2015
3D Designer & Project Assistant
Certa
2014-2015
Industrial Design Intern
Taller 5
2013
Industrial Design Intern
Taller 5
2013
What People Say
I have had the opportunity to collaborate with designers, developers, engineers, product managers, researchers, marketers, sales force, and other creative professionals from different disciplines, backgrounds and cultures.
What People Say
I have had the opportunity to collaborate with designers, developers, engineers, product managers, researchers, marketers, sales force, and other creative professionals from different disciplines, backgrounds and cultures.
A highly skilled professional and an excellent colleague. Without a doubt, I would strongly recommend Valeria to any company looking to bring dynamism, quality and innovation to its creative team.
Oscar Montes de Oca
Senior Shoe Designer
I was Valeria’s manager at Paruno, where she stood out for her strong leadership and ability to achieve objectives. Her systemic perspective, structured approach, ability to develop and implement projects, as well as her honesty and transparency, are among her most notable qualities.
Susana Ramírez
Managing Director
I had the opportunity to collaborate with Valeria at Grupo Charly, reporting directly to her for four years. Throughout her leadership, Valeria consistently demonstrated a high level of professionalism, standing out for her strong leadership, attention to detail, creativity and team spirit.
Ricardo Martin
Industrial Designer
A highly skilled professional and an excellent colleague. Without a doubt, I would strongly recommend Valeria to any company looking to bring dynamism, quality and innovation to its creative team.
Oscar Montes de Oca
Senior Shoe Designer
I was Valeria’s manager at Paruno, where she stood out for her strong leadership and ability to achieve objectives. Her systemic perspective, structured approach, ability to develop and implement projects, as well as her honesty and transparency, are among her most notable qualities.
Susana Ramírez
Managing Director
I had the opportunity to collaborate with Valeria at Grupo Charly, reporting directly to her for four years. Throughout her leadership, Valeria consistently demonstrated a high level of professionalism, standing out for her strong leadership, attention to detail, creativity and team spirit.
Ricardo Martin
Industrial Designer
A highly skilled professional and an excellent colleague. Without a doubt, I would strongly recommend Valeria to any company looking to bring dynamism, quality and innovation to its creative team.
Oscar Montes de Oca
Senior Shoe Designer
I was Valeria’s manager at Paruno, where she stood out for her strong leadership and ability to achieve objectives. Her systemic perspective, structured approach, ability to develop and implement projects, as well as her honesty and transparency, are among her most notable qualities.
Susana Ramírez
Managing Director
I had the opportunity to collaborate with Valeria at Grupo Charly, reporting directly to her for four years. Throughout her leadership, Valeria consistently demonstrated a high level of professionalism, standing out for her strong leadership, attention to detail, creativity and team spirit.
Ricardo Martin
Industrial Designer