Understanding the Challenge
The challenge was to bring together the identities and creative contributions of three different organizations into one cohesive product. The jersey needed to honor Santos Laguna’s history, showcase the distinctive Mexican artistry of Pineda Covalin and remain recognizably aligned with Charly as a sportswear brand. At the same time, the development process required careful coordination of design information, approvals, change control and compliance between all participating partners.
Unified design
As the Product Manager representing Charly, I designed the commemorative jersey and its accompanying product elements, including labels and emblems. I coordinated the exchange of technical and design information between Charly, Santos Laguna and Pineda Covalin, managing change control, approvals and compliance requirements throughout the project.
With support from the design team during the development process, I oversaw the final product release. The result was a limited-edition collection of 1,983 pieces that brought together Mexican design, football heritage and Charly’s product identity into a collectible product for the club’s supporters.
