Understanding the challenge
The challenge was to translate the identity and emotional connection that fans have with C.F. Monterrey into a high-quality, collectible product that felt authentic to both the club and its supporters. We needed to create a product that balanced the craftsmanship and distinctive character of Barret de Marès with the visual identity, commercial expectations and licensing requirements of a major football club.
Our work included concept development, product design, target pricing, manufacturing coordination, logistics, product communication and information, as well as the required approval and compliance processes.
Project strategy
Part of the solution involved selecting materials and construction techniques to respond to Monterrey’s changing climate, where temperatures can be too hot or cold. Wool was chosen for its thermal properties, helping regulate comfort across different conditions. A satin lining was added for greater thermal comfort, while an elastic cotton sweatband improved fit and comfort across multiple sizes. This flexible sizing approach also helped the club avoid unnecessary stock complications. All accessories were produced using durable, permanent techniques, including laser burning and embroidery, ensuring that the details could not be erased or easily worn away.
Sense of belonging
We managed the project from initial concept to final delivery, developing a fully customized product inspired by C.F. Monterrey’s identity. The color palette combined C.F. Monterrey’s official club tones with a neutral option to appeal to more conservative supporters. To strengthen the sense of belonging, we incorporated the supporters’ slogan into the designs.
The finished collection was delivered to Monterrey, where the club promoted and sold the products directly to its supporters. The initial order sold out in almost a single weekend, demonstrating a strong connection between the product and the club’s fan community.
